How to Know if Your Company is Successful at Video Conferencing

Posted By
Adam Grant

By this point in time, it should be fair to say most forward-thinking companies are using a video conferencing solution to conduct internal team meetings or to meet with clients near and abroad.

However, just because a virtual meeting solution is being used by a company, that does not necessarily mean it is being used in a way that could be defined as successful. You see, while such technology is designed to help companies remain productive and connected, some miss that memo entirely.

Unfortunately, certain companies have a tough time getting everyone necessary for a video call on the line in a timely manner. Others, meanwhile, struggle to keep the virtual staff meeting on-track and moving in the right direction. Then you have those organizations who minimize the usage of such technology because they (for some, strange reason) believe it will hinder them.

If your company is currently putting a video conferencing solution (like Banty!) to work, here is how to know you are using it in a successful manner:

Meetings are Focused and Do Not Drag On

Expanding on the thought covered earlier in this article, the best type of online meeting a company can have is a focused and concise one.

First of all, it has to be recognized that everyone on the video call is busy. As such, they need such team meetings to get to the point asap, so that they can get back to handling the stockpile of deadlines facing them.

Secondly, having a virtual meeting with a clear and steady path will keep participants engaged and zoned-in on the elements of the video call that are of greatest significance to them. When a call drags – or a topic goes in a long-winding circle – some parties on the video conference will mentally check out.

When a virtual meeting stays the course, the team feels energized and motivated when returning to their day-to-day tasks.

Staff Feel Empowered to Participate

Of course, it is always important to have one, or maybe two individuals lead the direction of a live video chat online with teammates. That said, these individuals should not attempt to dominate the conversation.

Rather, they should relay the information they need to relay and then encourage others on the video call to speak up and share their perspectives. This is a successful strategy to employ, as opening the floor to more individuals can lead to a wealth of opinions and/or fresh strategies which may not have been previously considered.

Once they are considered, a company has the chance to take a project in a fresh, new direction that could lead to a whole new range of positive business opportunities.

Tangible Results are Being Realized

When a staff gathers within an online meeting platform to discuss current and forthcoming projects, the goal should be to see tangible results in short order.

In reality, team video calls should be the venue in which tasks are delegated; objectives explained; and extra context/research is shared. While a lot of this stuff can be provided via email, having the opportunity to communicate about it with others in a face-to-face environment is important.

When this happens, each team member can focus on the task(s) that need to be completed on their end. If all goes well and the entirety of the team nails their responsibilities, then the project at hand should prove successful.

Sometimes, a project fails due to lack of communication and focus from a team. Having regular video conferences will make it more possible to realize positive, tangible results.

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Adam Grant

Adam has been a professional, published writer for more than 20 years. He has experience writing about technology, business, music, news, as well as many topics in-between. When not banging away at the keyboard, Adam spins vinyl, obsesses over sports, and takes his dog on giant walks.