What Attracts Business Leaders to Video Conferencing

Posted By
Adam Grant

It cannot be overstated just how busy those who run a company, or a sizeable chunk of one, are. Not only do they have to worry about shifting industry and economic trends, but they also have to keep an eye on day-to-day operations, staffing, and unexpected fires that need to be put out quickly.

As such, these individuals need tools at their disposal to help make their days easier. Yes, they could place phone calls or exchange emails and/or text messages with subordinates, but none of these interactions will be as rewarding as the face-to-face to ones that can be conducted via video conferences.

For business leaders, having virtual meetings with those they work with is attractive for a number of reasons, including: 


Business leaders are always on-the-go and sometimes need the ability to connect with multiple members of their team in a face-to-face capacity. Fortunately, online meeting technology has made this possible. 

Now, these professionals can organize a team virtual meeting and participate in it whether they are at the office, working from home, or on a break during a corporate conference. Better yet, these video calls can be made using just about any laptop computer, tablet, or smartphone out there, just as long as there’s a quality Internet connection. 

Everyone Can be in the Same Room 

Those at the top of companies understand the value in employing a team that’s not strictly located in one geographical region. Sometimes, to find the best talent, a company needs to look overseas to find someone with specific experience and skill sets. 

For the longest time, this strategy proved challenging as having face-to-face interaction with such employees was not easy. But now, thanks to the advancements of video conferencing solutions for business, a business founder, CEO, or COO can have a more personalized, human experience with workers no matter where they are physically situated. 


When a team is disconnected physically from one another, sometimes productivity can take a real nosedive. You see, it really pays to have members of a team collaborate as much as possible to ensure work doesn’t just get done, but gets done well. 

By coordinating frequent team meetings – or mandating them – a business leader will know that employees are communicating with one another and working together to complete various projects and initiatives. 

When these types of staff meetings do not take place, a team is often disjointed. This can eventually result in the business leader not receiving consistent feedback, or noticing desired results. 

In a world where not everyone shares the same office space anymore, team meetings via video conferences need to happen in order to achieve certain objectives. 

The Ability to Keep a Finger on the Pulse of Company Happenings 

Even if weekly virtual meetings are being had by larger teams at a company, that doesn’t mean the boss will be involved in them. More often than not, they will opt to meet solely with upper management to ensure everything is going to plan. 

For a business leader, having these video conferences are crucial. It allows them to be thoroughly updated on all important corporate matters and keep an eye on company happenings. While this can happen over a speakerphone, there is something to be said for being eye-to-eye. 

In these environments, those at the top can hear everything presented to them in a more human manner, then make necessary decisions regarding next steps. With the management team all gathered in one virtual space for this occasion, the boss can be quickly caught up without having to connect with multiple management types separately.

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Adam Grant

Adam has been a professional, published writer for more than 20 years. He has experience writing about technology, business, music, news, as well as many topics in-between. When not banging away at the keyboard, Adam spins vinyl, obsesses over sports, and takes his dog on giant walks.