What Makes Video Calls a Great Resource for Your Business

Posted By
Adam Grant

Staff meetings have always been the place in which teams gather to touch base. Here, the status of current projects are discussed; brainstorming sessions for future initiatives come about; and staff have the chance to reconnect with one another. 

Throughout the COVID-19 global pandemic, though, these meetings took different forms. Since individuals were discouraged and/or prevented from gathering in a single, in-person space, video calls became the norm. 

For some people, this was a wonderfully natural transition. They understood the tech and appreciated having the ability to have virtual meetings with those they work with. Others, however, hated the switch to online meetings, despite the fact such a tool inspires productivity and interaction. 

Even as pandemic restrictions lifted in certain regions, companies continue to use video calls as a way to conduct meetings. If your company features a mix of individuals who love virtual meetings and those who loathe them, perhaps now is the time to explain and celebrate what makes video calls a great resource for business. 

Meetings Can be More Frequently Had 

In the past, it could be quite the challenge for a company to coordinate a staff meeting. Firstly, you had to book a boardroom or office space. Secondly, you had to ensure everyone needed in the meeting was available to attend. Making both of these happen often proves challenging. 

However, with video calls, there is zero need to book a physical space in which the team can gather. Since virtual meetings can be attended via a phone, tablet, or computer, it is often easier for staff to attend regardless of whether they are working from home, or from an office. 

What’s more, since video conferences can be coordinated so easily, there is almost nothing stopping teammates from quickly organizing and participating in such a call in order to work through certain tasks. 

Global Staff Can be Included 

For large-scale companies, their team does not just reside in one central office – nor one central office in one region, country, etc. Thus, it pays for a company to smartly invest in a reputable video call solution. 

Sure, there may be some time zone headaches that occur every now and then, but at least there is the opportunity to connect with staff no matter the distance. 

If a company chooses to not go this route, it misses out on the possibility of teams remotely collaborating with one another and devising new ideas that may have otherwise not been developed. 

They Keep Staff Focused 

When an in-person meeting drags on for a long time, staff who may not play an active role in the discussion will often lose focus and miss out on important details that may help them better complete an assignment. 

Virtual meetings, by and large, have an innate ability to keep staff in-the-zone while on the call. They are able to focus solely on the individuals speaking on their screen and not get sidetracked by something else that might be going on within the boardroom or office space. 

What’s more, some teams are quicker to the point when it comes to meeting virtually, versus in-person. When a video call is concise and to-the-point, the attention of staff is easier to keep.

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Adam Grant

Adam has been a professional, published writer for more than 20 years. He has experience writing about technology, business, music, news, as well as many topics in-between. When not banging away at the keyboard, Adam spins vinyl, obsesses over sports, and takes his dog on giant walks.